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Archive for October, 2014

Why Zillow is a Good Thing

They are well optimized so my listings get good exposure.

And their Zestimates are SOOOOOOO wrong!!

The first is a no brainer. Free exposure with a pretty decent format. My listings are attractively displayed with multiple photos and a good description. I can edit the photos and text, and it allows me to link a virtual tour.

Many agents belly ache that we are giving our listing data over too easily just for Zillow to sell leads to other agents. This is true, but there is nothing I can do about that. Most sellers would not be happy if I excluded Zillow from displaying their listing. And I don’t blame them. So for now I take the free advertising.

Many agents have also been whining lately about the inaccuracy of Zillow’s Zestimates or estimated house values. And they are correct. Most of the estimated home values on Zillow are crap. From my perspective this is a good thing. It bolsters my belief that sellers and buyers still need us. If a computer program can accurately price a home, it greatly reduces the need for real estate agents and appraisers.

So in my mind Zillow is a good thing- further proof for the need of a real estate professional and free advertising on a highly ranked web site.

Thinking of Selling

Thinking of Buying

www.Search-The-MLS.net

Jackie Hawley, Realtor

Cell: (248)736-6407

www.MiRelocation.com 

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When High Tech is just an excuse for laziness

This post is NOT a criticism of electronic signatures, Twitter, Facebook… nor of agents who utilize these methods in their real estate business.

This post IS a criticism of agents who criticize those of us who choose NOT to use any of the above in our real estate practice.

I was in a class a couple weeks ago when electronic signatures was brought up. The main (only) reason many agents gave for using e-signatures was it’s easy. Great- if easy is important then do what’s easy. I choose to meet with my clients to discuss offers and counter offers. I choose to actually watch the person penning the signature I’m going to witness. I think there is a reason most banks won’t accept an electronic signature. I also know it wasn’t that long ago that a 14 month old bought a car on eBay with her dad’s smartphone.

Twitter, Facebook and other forms of social media- Again I think the primary motivation for this form of advertising is that it’s easy. And social. If it works for you then fine. I choose to understand SEO, SEM and a sprinkling of good old fashioned print advertising. I choose to maintain 2 highly ranked web sites optimized for key words I researched for potential results. I know that Clarkston MI real estate gets searched more on Google than Clarkston Michigan real estate. I don’t Tweet, I barely ever log onto Facebook. The closest thing to social media advertising I use is blogging.

Use whatever works for you. But please don’t criticize those of us who don’t jump on the same so called High Tech bandwagon you did.

www.Search-The-MLS.net

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Paperless is NOT Green

Paperless is NOT green

I’m getting pretty tired of listening to agents boast about being paperless thus calling themselves “green.”

First of all- something is substituted for paper. Usually a device that is electronic – more than likely built from petroleum products and run (charged) with coal.

I have no problem with plastic and electronics- But I don’t call myself “green.”

Secondly- Paper comes from trees. New growth trees with flat leaves (not pine trees) gobble up carbon monoxide and expel oxygen. Tree farms are good for the environment and economy.

Green is a lifestyle. Green is also a word that is bandied about, often by those who don’t live a lifestyle anything remotely close to green.

Disclaimer – I am far from paperless and don’t call myself green. I recycle, compost, grow and raise most of my own food (shredded paper is great mulch) and have set aside 6 acres of my own property as a waterfowl habitat in conjunction with my county.

Choosing a Buyer’s Agent

www.Search-The-MLS.net

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